About us ?

Founded in 2003, DM Diffusion is positioned as a leader in Softair on the French market.
Sitting on a cohesive and responsive team, DM Diffusion was able to build the image of a different supplier, participatory and based on a new approach to the relationship.

An innovative policy based on three key principles


Offer an exceptional range of products
With nearly 5000 references and more than 60 brands, DM Diffusion is one of the leading Softair and accessories wholesalers.
With over 12 years of experience, over 90% of the products featured in the catalog are available immediately, including the latest novelties.


A range of prices satisfying all needs
Become a DM Diffusion Preferred Customer.
The Softair resale is your core business, or another activity related to it, DM Distribution offers the most adjusted market prices under one roof.


An available and effective team at your service
Our sales team is available 6-7 days from 9:00 to 19:00 to answer all your questions.
Similarly, we are committed to treating every request made through our website, within 24 to 48 hours maximum.
Contact us Monday through Saturday, from 9:00 to 19:00 at +33 (0)

Efficient logistics

  1. A modern warehouse, large capacity.
  2. Inventory management in real time.
  3. Orders delivered within 24/48 hours maximum. (*)

(*) 94% of orders shipped in single package, within France, are delivered in less than 24 hours.

« The close interaction between our sales and logistics division allows us to continually improve the quality of our services to meet any requirement of our customers » (interview with the sales manager)

A commercial service at your service

A sales team at your side to guide you at all times.
Their mission: to process your orders and requests on a daily basis to keep you informed about new products, steer you in your choices, set up business operations to meet your needs, follow your account daily.

An exclusive hotline dedicated distributors.
Its mission: to respond immediately to any questions.
That they be technical or business, our team, competent and dynamic, will implement its expertise to meet your needs as quickly as possible.

Support tools for your sales department.
Advertising and marketing materials, informative website aimed at professionals, personalized estimates…

« A question?
A single contact
A reliable answer. »

DM Diffusion in dates

2003 :
Creation of the company DM Diffusion, and launch of the first offers.
The headquarters was located in Soisy sur Ecole (91).
2004 :
DM Diffusion extends its range and become a distributor of the largest Softair manufacturers.
2006 :
www.dmdiffusion.com appeared on the web as a showcase website, which will allow the company to increase its communication nationwide.
Customers now have an online catalog.
2007 :
Moving of the head office to Guibeville (91).
The logistics and sales team grows.
2008 :
Introducing the brandDMoniac at the Salon SGS (Shooting Game Show).
DDM Diffusion develops its first range of products, focused essentially on accessories and superior-quality consumables, to reach the general public.
2009 :
Expanded space.
Faced with the growing development of its business, the company is investing in new premises.
A warehouse of 2000 sqm is housed in La Norville (91).
2010 :
Launch of new website (V2) to meet customer needs.
That same year, DM Diffusion launched his own brand of biodegradable BBs, signing an exclusive contract with the master Softair Tanio Koba. This year marks the flight of the company,the number of partnerships will only continue to increase at an astonishing pace (Keewee energies, Sympa Color, Umarex...)
2011 :
January: Signing a contract with the manufacturer known worldwide Mechanix Wear.
DM Diffusion becomes official distributor of Mechanix gloves on the whole French territory (with a wide distribution in the Benelux).
May: Visit Taiwanese factories - Quality controls pushed on the new AEG range H.E.A.T are made directly to manufacturing.
November: Evolution of the website, taking orders online and new client interface.
2012 :
January: The chain partner stores Gunner Soft recognizes 24 outlets within France.
Mars: DM Diffusion exhibited for the first time in the international exhibition IWA & Outdoor Classics in Nuremberg.
June: A formal partnership is established with the company UMAREX : DM Diffusion becomes official distributor for France.
September: Visit of textile factories, and expanding the range of Dmoniac products.
December: 35th Signature partnership contract Gunner soft 2013 February: DM Diffusion becomes official distributor of WE products (France).
2013 :
March: For the second consecutive year, DM Diffusion marks its attendance at the IWA & Outdoor Classics, and introduces new partnerships.
July: The partnership with the manufacturer Umarex consolidates: DM Distribution is now the exclusive distributor of products under Umarex license (G36CV, Ruger 6mm).
August: Given the success of the DMoniac BBs, the range is expanding
La bille DMoniac est désormais disponible en grammages 0,36gr, 0,40gr, 0,43 gr et 0,85 gr (une première sur le marché français), ainsi qu’en version biodégradable).
November: Opening of the DMoniac "Privilege Club".
2014 :
March: 3rd participation in the exhibition IWA
June to September: Research and development of products made in Europe.
Extension de la gamme de produits 4,5mm.
2015 :
January: www.dmdiffusion.com website is presented in its new version, a powerful and comprehensive tool designed to meet the needs of business customers.
DM Diffusion ™ - 34, route de la Ferté-alais 91290 LA NORVILLE France
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